Case Study: RT Software

The Company
RT Software is an award winning provider of innovative and industry leading broadcast graphics solutions. The product set spans CG, template driven 2D and 3D graphic overlays, election and news room graphics, specialist sports graphics and virtual studios. From its beginnings as an off shoot of the BBC 3D graphics Department in 2004, it now has installs from Iceland to New Zealand and includes the BBC, BT Sport, Fox Sports, NBC, and many other Tier 1 broadcasters in its growing customer base.

Our job was to enhance an online visibility of RT Software's Tactic brand and increase the number of trial requests. We organized SMM marketing campaigns and refreshed a look of their social media pages. Throughout the marketing campaign, we created a set of videos to position Tactic as an industry expert. The strategy worked successfully, so posts (both organic and promoted) started generating more engagement, which, in turn, led to an increase in trial requests.